DIAL

Instructor: Thomas Shim
Client: Dailies

 

As a long time contact lens wearer myself, I have always wondered why companies print the prescription labels with such small type. In many cases such as my own, my eyes suffer from separate conditions, so it becomes impossible to distinguish between them.

Not only that, I always questioned the need to have cases of something that looks like pharmaceuticals next to my bed or all over the house my entire life. The mission was to remove any visual obstacles from contact lens cases. Putting emphasis on users prescriptions and giving it a fresh new look.

 
 

A showcase of the design working on several eye conditions:

Ghosting Issues

Ghosting Issues

Loss of aculty

Loss of aculty

Diabetic retinopathy

Diabetic retinopathy

Peripheral blocked vission

Peripheral blocked vission