iRobot So You Can Human

Ever wondered about the musings of a Roomba as it navigates through our grimiest corners? Well, we did too! That's why we gave the robot its own voice, becoming the centerpiece of iRobot's latest brand campaign. Under the tagline "So You Can Human," our aim was to infuse a sense of humanity into a robotics company that traditionally focused on features and functionality demonstrations.

This fresh approach not only provided a more emotionally resonant position but also elevated human-robot relations to unprecedented levels.

We showcased this lovable personally through some witty holiday spots, a fun collaboration with Amazon Alexa, but most importantly through a 15 about dog poop:

Role: Art Director