Downtown Alliance

In 2022 I had the privilege of spearheading a redesign of a historical New York neighborhood.

Every area needed a boost post-pandemic. And as Downtown Manhattan was coming back, they wanted to prove it was more than just Wall Street. It’s a place for world-class food, drink, shopping and culture. A place where people can be who they want and find what they want.

So we created a simple call to action: Do You. Downtown and brought life and sparkle back to the streets.

Role: Art Director