Goldman Sachs Make Small Big Holiday Market

Worked with Goldman Sachs to give a big gift to small businesses by launching a QR-coded takeover of NYC’s Brookfield Place that transformed the big-brand shopping mecca into a small business shopping center.

Also turned the firm’s IG Feed into a virtual, shoppable main street.

Role: Art Director

Winner of FCS Awards (Gold): Integrated Social Media, Out-Of-Home & Organic Social

Adweek: Goldman Sachs Takes Over Screens in NYC Shopping Area and Its Own Instagram Account