Seagram’s 7 7&7 Forever

Developed a Valentines Day stunt for Seagram’s 7 that consisted in sliding into our long term partner 7UP DM’s late-night with a cheeky “U UP? text. 

By also preparing a surprise love box for the aftermath, and getting 7UP to respond Yes to “Will you be our Valentine?” we proved we’re still a great pairing after over 60 years.

Role: Art Director

Adweek: Seagram's Gets Thirsty, Slides Into 7Up's DMs for Valentine's Day
The Drum: Seagram's 7: 7&7 Forever by Forsman & Bodenfors New York
Campaign: Seagrams 7 proves that thirst is universal in cheeky Valentines Day campaign